Guest Addie Elabor- Founder and CEO of D’IYANU Artwork

Women Acquiring Assets

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Women Acquiring Assets

Guest Addie Elabor- Founder and CEO of D’IYANU

June 30, 2021 • Anika Jackson • Season 2

Adesola (Addie) Elabor is the founder and CEO of D’IYANU, an African inspired apparel brand based in Philadelphia, PA.

Addie was born in Nigeria and moved to the U.S with her family at the age of six. As with most children new to a foreign environment, she struggled to fit into the American lifestyle with new foods, vocabulary, and culture. As she grew older, she learned to accept and embrace her uniqueness and African roots. She graduated from Oral Roberts University in Tulsa, OK with a Bachelor’s in International Business and French. It was in college where she solidified her life’s goal of creating a business that would enable her to give back to the African community. Her first job after graduating was with an online store called Pet Food Direct where she worked in the merchandising and subsequently the purchasing department. Little did she know that the experience gained at this company would prove beneficial to her future business endeavors. While working at Pet Food Direct, she started a master’s program in International Marketing. Upon completion of her Master’s degree and unable to find a job in the marketing field, she decided to launch her own business. Seeing an opportunity for a ready-to-wear African inspired line and seeking to express her heritage through clothing, Addie launched D’IYANU in January 2014 from her little studio apartment in King of Prussia, PA.

Addie currently works out of the D’IYANU headquarter in Norristown, PA along with her brother, Dara Ajayi and 16 other employees. When she is not working on her business, she enjoys spending time with her husband, friends and family. She also enjoys reading, watching movies, traveling, and trying new activities. She’s passionate about self-development and empowering her community. Since launching D’IYANU, she has made it a priority to donate a portion of revenue to charities empowering the black community and providing clean water and education to underdeveloped countries. D’IYANU has been able to donate over $35,000 to date.